Discover the South Bronx

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Fashion, streetwear, local retail and South Bronx style.

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Famous Nobodys

57 Bruckner Boulevard, Bronx, NY 10454

Fashion • Streetwear • Culture

A South Bronx-rooted fashion and streetwear brand connecting contemporary style with New York and hip-hop culture.


UP NYC

2490 Third Avenue, Bronx, NY 10454

Sneakers • Streetwear • Hip-Hop Style

Fat Joe’s Mott Haven sneaker and streetwear destination brings exclusive drops, classic silhouettes and New York style to the Boogie Down. For sneaker collectors and hip-hop fans, this is more than a store—it is a Bronx culture stop.


Bronx Native

127 Lincoln Avenue, Bronx, NY 10454

Bronx Apparel • Art • Culture

A South Bronx concept store and homegrown brand celebrating the borough through apparel, accessories, art, media and events. Founded by Bronx native Amaurys Grullon, the shop turns Bronx pride into pieces visitors can wear and take home.